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Why You Need to Use Instagram

Why You Need to Use Instagram thumbnail

Social media has continued to be a great marketing tool for business. There are many businesses out there that have been able to increase their sales and grow all thanks to social media. There are different social media platforms out there, each having its pros and cons. There are some that are popular for marketers, while other are seen as not providing enough value for marketers. One social network that has seen an increased interest from marketers is Instagram. Instagram gives the marketers a chance to engage through visual content. Why should a business use Instagram?
Users spend more time on Instagram than any other network besides Facebook

This gives business a chance to engage with their prospective customers easily and convert them to customers. Instagram offers a huge opportunity for a business looking for a way you dominate in a more niche network.
It is still early enough to establish a presence and dominate your niche

Getting noticed on Facebook can be an uphill task for small businesses. This is due to the fact many businesses are using this platform. There are fewer businesses using Instagram, providing you with an opportunity to build your audience.

Augmenting your brand with visual content

Visual content gives you the chance to decide how you want to showcase your brand. You have a wide range of filters that will help you give a different feel or look to your images, which can help in conveying your desired mood and message.
Instagram doesn’t have a filtered feed

Unlike Facebook where you get to see a small portion of your audience, Instagram will show up the feeds of every single one of your followers. This is an assurance that your valuable content will be seen, as long as you are posting regularly.
Instagram is ideal for sharing

Instagram has been designed for use on mobile devices. This means it is easy and quick to share images irrespective of when or where you are posting from. This gives you a chance to share shots that can elicit significant engagement.

High conversion rates

While direct sales are usually not the primary benefit of using social media, there is no doubt that having a high conversion rate is a bonus. Instagram has higher conversion rates when compared to other popular social networking sites.

Instagram continues to grow, and businesses should be able to leverage the power of Instagram.

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