Atlantis Web Marketing are a small digital marketing firm based in the Thames Valley who help many local businesses gain more customers from the internet. Their services include Search Engine Optimisation (SEO), video marketing, Pay per Click (PPC) advertising, social media marketing and reputation management.
Small companies are moving away from traditional marketing media as they are just not getting a decent return on investment any more and realise that many of their prospective customers and clients are online searching for their businesses. People use search engines like Google to search for things these days and hang out for hours on sites like Facebook and Pinterest. Forums and blogs have sprung up online in every imaginable category and having a great online reputation is more important today than ever.
Atlantis Web Marketing can help you build a web marketing machine that spits out paying customers and clients at the end. The machine starts with your company being found online whether it be in the search engines or via a paid advert. This prospect may be ready to buy from you there and then and may simply pick up the phone and call you to book in an appointment or pop down to your shop. This scenario is very rare and apart from obvious examples such as someone with severe tooth pain contacting a dentist, prospects often need a little time to come to a decision.
By gathering their contact information at this point your prospect becomes a suspect, or lead, to be nurtured and followed up. Atlantis sets up all these processes online through squeeze pages or mobile apps where contact information is gathered. For some businesses, particularly in legal and financial markets, have a long lead time as people are very rarely ready to buy straight away. The best tactic in this case is to remain front of mind with these leads in order to turn them into paying customers. Atlantis does this with simple e-mail follow up and online newsletters that automatically reach the people who opted into your list so they get to hear from you regularly. This means that when they are finally ready to buy the solution that you offer you will be their obvious trusted choice.
In this complex follow up sequence you may also want to include direct mail pieces and also outbound telemarketing. While Atlantis Web Marketing don’t provide these solutions directly they work with partners who do and will happily liaise with these companies to manage your follow up campaign.
Social media platforms are very important today for both growing your brand and also for communication with your clients and customers. Being seen and branded across multiple social media sites is very beneficial for small businesses today. With selected targeting on platforms like Facebook, LinkedIn, Youtube and Twitter businesses can brand themselves to targeted prospects for a very small financial outlay compared to more traditional offline marketing channels such as radio and TV where the cost to advertise is much higher.
Engaging with your customers on these platforms also works wonders for your business. It makes you look human, rather than a faceless business or corporation, as well highlighting any special offers, sales, social events you may have occurring in real time with very little to no cost on their behalf. As a digital marketing agency we use social media to help grow your brand and allow you to communicate with your customers in a relatively hands off fashion, freeing up your time to grow your business.
Atlantis Web Marketing are considered to be the best SEO company in Reading and work with their clients to devise an online marketing strategy to help them grow their businesses and see a huge return on investment. The team is lead by expert marketer Chris Hines who has run several businesses over his career and specialises in developing complex online marketing campaigns for multiple businesses based in the Thames valley. If you feel the time is right to invest in your online marketing and are interested in speaking to one of our expert team at Atlantis Web Marketing then call them today to organise a free consultation.