Atlantis Web Marketing are a digital marketing firm that specialise in Search Engine Optimisation. They are based in Caversham, Reading and help local businesses all across the Thames Valley. If you need more exposure on the main search engines such as Google, Yahoo and Bing then Atlantis Web Marketing can help you. Search Engine Optimisation (SEO) is where techniques are employed to bring a website to the top of the search results on a given search engine. Being in a prominent position towards the top of the search engines is very valuable for most businesses because they receive massive amounts of exposure.
Local businesses in particular will benefit from all the searches in a given area and Atlantis are excellent at ranking small and medium size firms in the Thames Valley and Berkshire. With a small select portfolio of local clients Atlantis has several success stories from companies who have benefited from working with them.
Search Engine Optimisation is when a website is placed high in the Search Engines for certain keywords that the user may be looking for. Some of the optimisation is on page, where certain words or key phrases are used to describe what is on the page. The other element of SEO is what is called off page (or external) optimisation which is where other sites link to you, essentially giving you a vote. This can be achieved by writing articles on other blogs, sending press releases to news agencies and sharing your site on social media such as Facebook and Twitter.
There are different types of SEO campaigns which companies use. White hat SEO is usually considered safer and more acceptable optimisation techniques such as guest posting and press release submissions, whereas Black hat SEO usually employs automated software to spam (mass link build) to other websites along with other nefarious techniques. There is a middle ground (Grey Hats) where practitioners use a combination of the two. While not practicing black hat techniques Atlantis Web Marketing employs predominantly white hat techniques and the odd grey hat one to deliver their clients results in the search engines.
These high placements in the search engines bring very qualified traffic to the client’s website which often leads to enquiries and phone calls for the client’s in question. As part of any marketing campaign, and effective search marketing strategy is important for pretty much any business and Atlantis Web Marketing use SEO techniques to increase the traffic and exposure to their client’s websites.
If you are interested in placing your website in front of more prospective customers and clients then call Atlantis Web Marketing today for a free marketing audit and website review. One of the team will contact you to set up an appointment.
Chris Hines, is the owner and CEO of Atlantis Web Marketing and has been working in digital marketing for over 3 years. Chris is an experienced business owner and marketer having ran several small business in the last 15 years. He really enjoys helping his clients get found online and aiding them in growing their businesses.